Showing posts with label anthropologie. Show all posts
Showing posts with label anthropologie. Show all posts

Introducing Giselle Leavers Lace Robe for Anthropologie


We are so excited to share that Girl & A Serious Dream is part of the new Anthropologie Fall Intimates collection!

For the past year, we've been carefully working on new designs - testing brand new concepts and ideas - all while sourcing laces to create the most beautiful pieces. 

Every step of the way we make sure that everything we create is special, well made, and fills you with the feeling of truly owning something unique.

Our Giselle Leavers Lace robe was designed to be a fresh take on the classic robe. We wanted this design to have the essence of a bridal cover-up feel - elegant, sophisticated, and sleek - while staying true to our brand, like our eye for the little details: hand cut engineered scalloped edges, impeccable fit and versatile styling.



G&SD for Anthropologie

Giselle quickly became one of our favorite styles to date. From the moment we slipped the first one on our dress form, its fine craftsmanship and luxe fabric paired perfectly with its comfy, stylish feel. We couldn't be more proud that our Giselle robe is all handmade in the USA with love and the utmost care.

The leavers lace we use was made exclusively for us from the archives of a sixth-generation, family-owned lace mill, where they've been perfecting the art of lace making since the mid-19th century! We were smitten by the softness, and truly love how rich in texture and intricate our Giselle lace is.

Designed with an A-line silhouette for a timeless and flattering fit that easily goes from a lace robe to a chic lace jacket, finished with a removable, matching lace self-tie belt. One of our favorite things about this robe is how it can be styled as loungewear or streetwear: over your best lingerie for a chic, timeless look, or over your favorite dresses as a sophisticated lace cover-up.





We wanted Giselle to stand out, and we knew our signature hand cut lace applique was the perfect finishing detail. By expertly engineering the lace into a special spot on the garment, we were able to blur the lines between tradition and innovation by having scalloped edges all around, creating a truly unique design. 

 Available in ivory & black lace on our shop. Perfect for the holiday season worn over an LBD, paired with a cami and jeans, the options are endless...

In the studio starting production

There is about a full year of development that goes into each piece - from initial ideas to final product. It's a long journey, but it's all so worth it when we see you wearing our designs! 

Working with Anthropologie has been an amazing experience, and we're so thankful to be able to offer our favorite styles through their online shop and large-format stores in Portland, OR, Newport beach, CA.

Thank you for coming along on this amazing journey with us. We can't wait to show you what we have in store for the new season!

Xo,

Anita


Behind The Scenes: BHLDN + Girl & a Serious Dream

We're still in awe over our dream collaboration with BHLDN, and are excited to share all the details from behind the scenes...

After our Swan Queen blush lace robe launched at Anthropologie last Spring, we were invited to Philly to visit the URBN offices and meet with buyers for BHLDN Bridal: Anthro's sister store. 

 


All our favorite brands are headquartered on this amazing campus, where the offices were built from a renovated Navy shipyard. 



Each building on campus exclusively houses the URBN brands. BHLDN being with Anthropologie.

The design of the campus completely reflects URBN's vintage-inspired style; beautifully blending old and new, just like what you find inside Anthropologie stores! We wandered the grounds in awe of the aesthetic, the atmosphere, and the people.


Free People Building

Interior of the Anthropologie Building


Art Installation inside the Anthropologie Building

Here, with Alexa Egeck: lingerie and accessories buyer for BHLDN


The BHLDN offices were filled with lace, tulle & lots of sparkle, and the energy throughout their space was magical. Getting a behind the scenes look of their moodboards, and seeing the team hand-picking the newest samples was heaven! You could tell that everyone genuinely loved being there.
Our meeting with the amazing ladies at the BHLDN offices was wonderful. We fell in love with the culture even more, and were beyond excited to join BHLDN. 

Soon after our meeting we were given the good news. Our Elizabeth lace robe was picked up for BHLDN's Bridal lingerie shop!


BHLDN's space


 Named the Araminta lace robe, this oh-so-sweet lace robe is the perfect piece to pair with bridal lingerie, and to slip on while getting ready on your wedding day. Get yours on BHLDN now.


It's been such an amazing experience working with both Anthro & BHLDN, and we're beyond excited for everything that's in the works.

Thank you to everyone at BHLDN and our amazing G&SD team. Another big thank you goes out to my husband for all his help behind the scenes.

xo,

Anita

Anthropologie + Girl & a Serious Dream Lingerie: A Dream Collaboration


Before I even dreamed of starting G&SD, I've loved Anthropologie...

Simply walking into one of their stores and browsing the beautiful array of designers made me swoon, as I hold URBN brands very close to my heart. The way they convey vintage-inspired fashion and culture through their brands and catalogs has always stuck with me, and of course, shopping with them is always such a treat!

And so working with them now is a dream come true! I used to daydream that our products would be in their stores one day. So to say that working with Anthro is one of the most exciting ventures I've taken on is quite an understatement!

I was head over heels when Anthro got in touch with us and said they were interested in our designs! It was a lightning fast process from beginning to end, but seeing our pieces released through Anthropologie was completely worth it!

We came up with a special edition of our Swan Queen lace robe in the loveliest shade of blush pink. Made from a custom blush Chantilly lace, produced exclusively for us, with delicate scalloped edges, French seams, and a silk sash tie.


A bundle of blush robes sitting pretty in our #girlandaseriousdreamstudio before heading to the new anthropologie stores and website.


   

Check it out here

In addition to carrying our blush lace robe on anthropologie.com, they also just reopened the doors to their large format stores and lifestyle experience with two newly remodeled locations in Newport Beach and Portland.


Not only is our Swan Queen design available in-store, but our friend Taryn Grey recently photographed the Newport Beach grand opening and was able to snap some pics of the store for us!




The store is literally something out of a dream!

Every vignette and display is so stunningly designed. And don't get me started on the lingerie wall....I'm in awe!


Our blush Swan Queen lace robe showcased in Anthropologie intimates section in Newport Beach, California 

Anthropologie's new venture in creating destination retail spaces, with coffee shops, nail salons and blow dry bars along with new luxury brands makes for such an exciting space and immerses all visitors into the Anthropologie experience.

We are so excited to be a featured brand and hope they continue to open more large format stores nationwide.






Our blush Swan Queen lace robe showcased in Anthropologie Newport Beach, California

Thank you so much to the wonderful team at Anthro, and our amazing team at G&SD for making this all possible. Everyone in the team worked so hard to make these beautiful pieces, and I'm so very thankful! A big thank you to my husband too, for all his help behind the scenes.

It's a dream come true to be part of Anthropologie! Xo, Anita

Stay tuned for more...